Here at Data Marketing Lists we know onlt too well that a successful cold pitching needs proper planning and systematic execution of such plans. Your telemarketing campaign should be success-oriented. Make sure that the right tools are used and that the prospects are given an irresistible approach. The marketing team must understand that sales will not go up in a day or two, but with consistency, impressive results will be attained.
Before sharing with you the steps involved in setting up a telemarketing campaign, let’s look at a few benefits of this amazing marketing technique.
Advantages of telemarketing
Here are the key advantages associated with the proper use of telemarketing to enhance the reach of your company.
- Costs less
Every business wants to spend less and make more money. Telemarketing is one of the best ways to increase your business reach without spending a lot of money.
Sales and marketing professionals can successfully use telemarketing without burdening your business financially, provided they know who to target and how to give them the best approach.
Telemarketing is relatively cheaper than other marketing techniques such as website advertising or magazines/journals.
- Helps you expand
Telemarketing is one of the best tools for expanding a business. Besides helping you create newer opportunities, it will bring you many customers. It is also possible to use this method to follow up on your existing clients and build rapport with them.
Unless your customers know about the latest offers and new products, they might not have a reason to return to your company. Thankfully, you can use telemarketing to keep them in the know.
- Highly convenient for customers
Did you know that telemarketing makes it easier to bring your services and products to customers? Instead of waiting for them to ask for great deals, you will be informing them at the right time. You will be helping them make the best purchase decisions effortlessly.
Your client will have the chance to ask direct questions and receive instant feedback. There is no need to wait for days to receive email replies.
Setting up a killer telemarketing campaign
Now that we know some of the key benefits of telemarketing, let’s see how you can develop a good campaign for your business. Note that businesses use different techniques to create telecommunication campaign, but the tips shared in this guide seem to be easier to implement. They are also likely to give you impressive results in a short duration.
- Identify the database
So many things can be included in the database, and it depends on the nature of your business. For example, your database might encompass calling former customers, existing customers, or even new prospects.
While it is vital to have a list of both former and new customers, it is essential to have a clear list of new prospects. While developing a comprehensive list of new prospects, you need to define your new target market.
It is imperative to try to run and manage your database in a CRM application. Unfortunately, some sales and marketing experts think electronic management system takes time and effort to make. But this is not the right thing to skimp on.
Provided you do it right, you will easily take care of information and accurately reply to all follow-up requirements. In the long run, your company will be ahead of the competition.
- Create a Script
It would be meaningless to call customers without a clear purpose. To stay on the right track, your message should be documented. Begin by knowing the person you should be calling or taking to.
Each time you talk to a customer, at least have their name to make them feel comfortable talking to you. However, if you are talking to prospects, try to have their job titles. That way, you won’t struggle to keep conversation with them easy and smooth.
Think again if you believe it is possible to make a sale during the first contact. The reality is, for someone to purchase from your company, you must build a relationship with them. For successful pitching, ask them relevant questions to help you establish a sales process.
The trick is to ask your prospects if it is okay to add them to your monthly newsletter and period communications. If you can get their email address, turning them into customers becomes a little easier.
- Know your customers’ problem
You have called and your prospect is now on the phone; what do you do next? The worst mistake you can make in this case is to start pitching immediately. At least try to know your prospect better and find out what they are struggling with.
Note that you are trying to grow your business, and that means making an offer that your prospects won’t be able to turn down. Be sure to have the best solution for the problem giving your customers sleepless nights. Your prospects will have a reason to pounce on your offer before you can say the word “go.”
- Role Play/Practice
At this stage, it might feel okay to hop right in and begin making calls. Regardless of how ready the staff is, it is important to practice well before going live with the calls.
Suppose your experienced staff is the ones to make the calls, you want to role play with them. Make sure everything is ironed out before they begin speaking with customers.
But if you are dealing with non-experienced staff, they don’t have to spend too much time role-playing. They can focus on asking basic questions to customers while recording their responses.
- Begin calling
Telemarketing is an effective marketing method, but many companies can use it effectively. It needs a lot of time and effort, so make sure to do the right thing at all times. For instance, instead of bombarding prospects with regular calls, try to come up with a schedule and stick to it no matter how well things are going.
It is wise to call customers and prospects when they are less engaged. Your staff must strictly follow the call schedule while manifesting a high level of professionalism. That way, you can be certain that your milestone will be achieved after a given duration.
Your staff can easily make the mistake of making all the calls in a single day, but that is not right. Instead, allocate a couple of hours each day for making the calls. Keep this activity going on for an extended period.
- You must follow up
Each time you speak with prospects of customers, you need to have a good follow-up plan. Your team will not generate sales with the first few calls, so consistency is key when it comes to generating leads and increasing sales.
Some of your customers will suggest that you send them some details about your company, and some will ask you to call them in the future. In some cases, your customers will ask questions that call for research and feedback.
Grab each opportunity that lets you call the customers and make good use of them. When you call them back for more information, be sure to be as thorough as possible with your feedback.
If you don’t analyze your performance within a given duration, you won’t know the key areas that need improvements. So before you begin calling, sit down with your fellow decision-makers and come up with a good plan for your telemarketing campaign.
Building rapport with customers and prospects is an essential thing that your team must give the best priority. To immensely increase the performance of your business, combine telemarketing with other effective marketing tools such as email and social media marketing.