How To Build An Email List For Small Buisnesses

building an email list for a small business

Whether you want to sell your product or service online, the internet is vital to doing business. And with so many people having an email address, it’s easy for potential customers to find out about your company. That’s why building an email list should be a top priority for any small business owner looking to grow their customer base and make more money. Here are the best ways that will help you build the perfect list of subscribers!

Make sure that your emails show up in the inbox

They should not be sent to the spam folder. The more messages you can get delivered successfully, the less likely it is for people to unsubscribe from your list. And since email providers are constantly updating their spam filters and getting smarter about identifying junk mail, making adjustments will help your emails stay out of the “spam” folder.

Make sure that you are adding subscribers to a double opt-in list

The more people who have subscribed and want to receive email from you, the better! It’s not enough just to ask for their information; they need to confirm their subscription for you to send them messages. And when they do, it’s a good idea for you to thank them!


Be careful about using “terms and conditions.”

Don’t make your subscribers agree that if they share their email address with anyone else or use the address in an unsolicited way, then you will stop sending them an email. You don’t want to share your list!

Collect Emails on Your Website

If you’re not collecting emails on your website already, the first thing that you need to do is add this functionality. You can use an automated form or pop-up window when visitors enter or leave the site. It’s vital that this does not interfere with their experience and only pops up once every 24 hours, so they don’t feel bombarded by constant offers.

Provide a lot of value in the emails you send out and don’t send many Emails.
If people feel like they are receiving something valuable and worthwhile, they will continue reading and opening up future messages from you. Also, sending out many messages might feel like an easy way to build your list, but if you are sending five emails per day and someone unsubscribes, they likely felt inundated with information from you because they were getting so much at once.

Include a Link

Include a link at the bottom for new subscribers to sign up again if they ever unsubscribe. You can also include a sign-up form on your blog that you use for other marketing campaigns, such as social media posts and ads. This lets people get updates from you without having to subscribe if they only want one product or service at the time but may have interest in more later on. A link will ensure you get more subscribers.

Offer a freebie or discount to entice people to sign up for your list

They will be more likely to provide their email address if they know something in it for them, like a valuable resource of information straight from you! For example, you could have a course-related product offered for free when someone subscribes to your newsletter. The goal of this strategy is to get them signed up and interested in what else you’re offering so they’ll keep opening emails from you.

Create a subscriber-only online community from Social Media

Find new leads from Facebook and Twitter. Turn social followers into subscribers with a form on your website or blog. Ask your best customers to subscribe and share with their contacts. You can create polls or surveys, ask for feedback from your customers, answer specific questions through email, hold contests to encourage engagement, and more!

Benefits of Email Marketing

Best way to keep in contact with your customers

If you have an email list, it will be easier to contact your customers and potential customers. You won’t need to spend so much time looking for them on social media where they might not even exist anymore or finding their current contact information if it is outdated.

Establishes Personal Connection with the Customers

It allows you to establish personal connections, which is sometimes difficult in a world where people are constantly getting bombarded with information. The more interactions you have, the more relationships will be built, and there’s nothing like having your one-on-one conversations with the people most interested in what you do!

Allows Customization of the Message

It is possible to customize the message sent out, which gives a higher chance of conversion and engagement than with general marketing campaigns. A list of personal information such as name, physical address, phone number(s), email addresses, occupation, and hobbies gives the marketer a wealth of marketing data that can be customized at any time.

Increases Profit and Customer Loyalty

There are many more ways to improve a business, but this may be the best solution if you have cash flow issues. Email marketing is cost-effective and will help build your customer base while generating higher profits for your small business. Also, it’s suitable for your customers. Email marketing can help to increase customer loyalty, which can lead them to continue returning and spending more money with you.

Email Marketing is Affordable


Email marketing is a low-cost way to reach large numbers of people. You can send out an email blast for very little money, and that will allow your business to get in front of customers who may not be aware of its presence yet. This process is called “cold calling” or “broadcasting.

How to Encourage Subscribes to the Email List

Many people don’t take the time to put themselves in their customers’ shoes and see what they need. They just assume that everybody needs or wants something specific, but there are plenty of situations where this is not true. If you’re looking to increase customer loyalty and sales, then email marketing might be an option that you should explore.

Here are some of the things I do to increase my subscription rate:

-Find out where they’re already hanging out (social media, forums) and invite them in person.
-Use social media ads and paid search to target people like them who are likely interested in what I offer.
-Remind subscribers of the benefits of subscribing to my list.
-Offer a free gift or bonus for joining the email list.
-Make it easy to sign up, with minimal information required upfront.
-Include an obvious link in every piece of promotional content that I create that leads back to my website’s homepage, where they can subscribe super easily.
-Offer exclusive, limited-time promotions and discounts.

Dos and Don’ts of Email Marketing

-Do use a sign-up form on your website homepage.
-Don’t send promotional emails without permission from the recipient.
-Do segment your list to avoid sending irrelevant content to subscribers who had already signed up for what you offer (ex: if they subscribed when I was doing email courses, don’t send them news about my new book on freelancing).
-Do use an autoresponder service like Mail chimp or Constant Contact to send your message.
-Don’t include any links in the body of your email if you don’t want them clicked (don’t say “click here” and then have a link, it’s too easy for subscribers to ignore).
-Do include a link to unsubscribe at the bottom of each email.
-Don’t use all caps or multiple exclamation points in your subject lines; these are seen as SPAM and will not get opened by subscribers.
-Do send targeted content based on subscriber’s interests, demographics, location, etc.
If you want to grow your small business, you should use email marketing. It is the best way to grow your business.

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